Larry Dignan wrote a post on whether or not Twitter needs to be industrial strength. And he and others like Shel talk about its technology challenges as well as the perennial questions on how to monetize this beast. Besides the everyday, knock around, micro-blogging, "yo, I'm at Starbucks @ 89 and Broadway..." there's a very serious Twitter... for Business, for Emergency Response, Reverse 9-1-1 type of Twitter that's emerged. There seems to be two models cooking (I won't call them business models because if I knew what they were, I'd go out and build them)...BUT...there seems to be one which is consumer focused (maybe ad based) and one not.. Who the heck knows how to monetize that!? How do you monetize an valued added civil service such as civilan emergency response or blog federation based on such an open system?
Does Twitter have to become more closed? Is being more closed with Value Added services based on usage scenario the key to monetizing Twitter?