AbleBrains

Hire Me Every Day!

Ok, now that I've got your attention, no, I have no plans to leave SAP.  But I thought it was an attention grabbing opener.  So why open with such a flagrant gambit for attention?  Because I think its important during periods of economic uncertainty, heck economic crisis, to continue to invest in innovation.

"Yeah, Steve we get that, you've talked about investing in innovation before, what does that have to do with hiring practices?"

Let me ask you a question.  How long do you think your organization can remain competitive, remain innovative without investing in your Human Capital?  Investing in the folks who you are depending on to deliver that innovation?  Innovation doesn't grow on trees (damm I wish it did but it doesn't).  It grows out of the minds of those working to make your company successful, whether it be on the product side, marketing, customer experience, social media, you name it... it all grows out of the fertile and creative minds of your employees.

So why the battle cry "Hire Me Every Day!"?

Each employee has to deliver in uncertain times. And companies in return have to invest in those employees, to make them feel they way they did on that first day of work at a new job -- excited, nervous, invigorated, motivated, ready to take on the world and do wonderful things.  That's the way I felt my first day of work and I strive to make my teams feel that way every day. 

I know, its a lofty goal. One that isn't reached every day for sure. But I think its a goal worth pursuing on a daily basis.

Fiddler on the Social Media Roof: "Attention! Attention."

In moving forward with thinking about SAP's Social Media marketing implementations, my thoughts are shifting from tools and strategies (I think I know where we need to go) to the notion of "attention."   

Our internal constituents... like yours have limited cycles to spend and will naturally  gravitate to the tools that deliver the most value.  Thanx @jenrobinson for spurring these thoughts on. 

My concern is that the balance between professional internal use, professional external use, personal external use and personal internal use of Social Media will carve up the Attention pie into so many small pieces as to be ineffective.

I know for me, I feel much more connected and part of vibrant community as twitter.com/stevemann and to our SAPListens experiment on Twitter versus SAP's internal SAPTalk laconica implementation.  I feel my own attention pie carved up into some pretty small pieces. I feel like a Fiddler on the Social Media Roof, balancing my attention precariously among these different efforts.

Where is the point of diminishing returns?  When do we get to the point where the Attention Pie is carved up into so many small pieces that diminishing value from a particular social graph is the result.

These are the thoughts that are consuming my cycles right now.  What are your thoughts on this potential Attention Deficit?

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