So.... this morning I got up to make some coffee but realized I forgot to buy some yesterday, No problem. I'll just walk up the street to my local Starbucks. Its just past the morning rush so its relatively tame in there. As I'm waiting for my Triple Grande Non-Fat Cappucino I peruse the store. And everywhere, and I mean everywhere, at every table, seat, line... doesn't matter, folks have an Apple device of some sort. I counted 3 ipads, 4 iPods, 8 iphones and about half a dozen Macs. It was an impressive sight. Amazing in fact to see the Apple Brand as a living vibrant entity. All the more impressive for what was not in the store. A Windows-based PC or smartphone. Oh and of course there are the iTunes song give aways at the cash register.
The brand has clearly taken on a life of its own and here in New York and I suspect in most other places, owning an Apple branded device is the new black. Its a status symbol that says... "hey, I'm cool, just look at this cool Apple [fill in the blank] that I have." Note that I am not immune to this either - having just come back to the gym and listening to my ipod touch and writing this post on my MacBook Pro. I also think its a bit of a revolt. A revolt against being locked in to Windows devices, having to do things the Microsoft way. I wonder if that's going to happen to Apple?
The bar is now set particularly high for the organization. And as Jimmy Cliff says, The Harder They Come, The Harder They Fall.