In a surprise move, Marty Homlish has left SAP to join HP as its new CMO. What's not surprising is Leo Apotheker reaching out to Marty to join his team. They had a close working relationship while both were at SAP. And Marty does come out of the consumer hardware space having spent over 15 years @ Sony Corporation. After 1o years at SAP, Marty also now has an appreciation for the intricacies of B2B marketing in the enterprise technology space. Marty's strongest asset though is his ability to create and grow a strong brand for an organization.
Will he be able to pull off a strategy that can unify all of HP's disparate businesses and make them look like a unified brand? Will he be able to create a compelling customer experience - something he talks about often? Hope he builds a strong team.
I had thought Marty had had enough after ten years in "The Matrix." Guess not. (Hat tip to Ed Brice for coining "The Matrix" term as applied to SAP.