Lest Google be overshadowed by their own hype, especially in the wake of Viacom's ONE BIEEELLION DOLLAR lawsuit against them (it seems almost flattering to be sued for that much, doesn’t it?), Danny Sullivan reports on SearchEngineLand.com that:
Google has announced that it will now anonymize the server log data that it collects after 18 to 24 months, as a way to better protect the privacy of its users. Until now, Google has retained server log data in its original form indefinitely, which made it possible for anyone with access to those logs — such as government agencies possibly gaining them through legal processes — to potentially track queries back to users.
Sullivan goes on to explain the nuts and bolts of what it takes to make search queries private, including places outside of the search engine where your data is cashed. This is huge news for you civil libertarians out there–and must-read research for the Google haters–so please do check out Sullivan’s wonderfully detailed post.
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