March 14, 2007

Beyond Buzz: The Next Generation of Word of Mouth Marketing

My friend Lois Kelly has written a new book on Word-of-Mouth Marketing.
Foghoundbook_03_1
The book discusses how to evolve marketing from rigid message based communications and tactics to market conversations and uses case studies to illustrate how companies can engage in active conversational marketing to drive your marketing yield to the next level (I'm referenced on page 83.. thanx Lois!)

Mar 14, 2007 10:46:24 AM | Marketing

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Steve

I am CEO of AbleBrains. We're dedicated to helping companies use the science of marketing to create and lead great Market Categories. I used to be a GVP @ SAP leading mid-market initiatives including, Social Media Strategy, Total Customer Experience, Competitive marketing, Market Intelligence and Services Marketing teams.

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