Ok... so I've been catching up on my reading since last week's major events so follow this train of thought (or links). I was reading a post by Dennis on SAP's acquisition of OutlookSoft. Toward the end of the post Dennis says:
SAP is a class act by any measure. Its ‘german-ness’ allows it to differentiate itself as a player that delivers quality. Not always (actually rarely) on time but quality nonetheless. It also has another quality Oracle doesn’t possess. Integrity. (Oracle people - feel free to flame…or join the conversation.)
I appreciate Dennis' comments about SAP and his call to Oracle to join the conversation. Its what's best for our customers and the market. So I followed the Oracle people link above to see if indeed the conversation had been joined. What I found was a post on how to break this wall down. Its good to see that Oracle admits they have a problem - its the first step to recovery :) but I think its being over-engineered. What wall are we talking about here? If its to create greater transparency between a company (any company) and a given market then I don't think the following does it. I mean they are nice rules of engagement but, well take a look for yourself:
- For every 3 blog posts you write about your own stuff, write one that links and discusses another blogger's post.
- For every blog post you write, post two comments in the comments section of another blogger's post.
- Maintain a blogroll linking to external parties with your favorite blogs.
I guess one could apply guidelines. They help. But is there really anything formulaic about having a conversation with the market? Dennis invited Oracle into the conversation... time keeps on tickin...
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