October 02, 2007

Business ByDesign Go-to-market

Nice piece by Dennis on our GTM strategy (yes, I'm quoted, a little out of context but directionally correct).

SAP’s Business ByDesign go to market by ZDNet's Dennis Howlett -- One of the niggling questions about SAP’s Business ByDesign is just how the heck it is going to reach the numbers it says it wants to achieve. 10,000 new customers a year by 2010, many coming from this market, is ambitious. To date, SAP has been fuzzy about how that will work. Brian Sommer, one [...]

Oct 2, 2007 12:16:55 PM | SAP

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Steve

I am CEO of AbleBrains. We're dedicated to helping companies use the science of marketing to create and lead great Market Categories. I used to be a GVP @ SAP leading mid-market initiatives including, Social Media Strategy, Total Customer Experience, Competitive marketing, Market Intelligence and Services Marketing teams.

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