October 08, 2007

SAP to Acquire Business Objects

Things just got interesting again...especially after our announced intention to "grow organically"

FRANKFURT (Reuters) - SAP (SAPG.DE: Quote, Profile, Research) has agreed to a cash offer to buy software group Business Objects (BOBJ.PA: Quote, Profile, Research) (BOBJ.O: Quote, Profile, Research) for about 4.8 billion euros ($6.8 billion) in the face of an aggressive acquisition spree by rival Oracle (ORCL.O: Quote, Profile, Research).

The world's leading business software maker said on Sunday the primary driver for the acquisition, its biggest and a reversal of its avowed organic-growth strategy, was the potential to gain new business.

   


Entire article @ Reuters

Oct 8, 2007 10:10:31 AM | SAP

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Steve

I am CEO of AbleBrains. We're dedicated to helping companies use the science of marketing to create and lead great Market Categories. I used to be a GVP @ SAP leading mid-market initiatives including, Social Media Strategy, Total Customer Experience, Competitive marketing, Market Intelligence and Services Marketing teams.

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