Internet Darwinism

Will your online experience evolve of will your enterprise face extinction?

Over the next few years,  enterprises large and small will need to focus on evolving their online experience to effectively compete for resources (users) in the environment (your market). Those enterprises which are successful will have made full use of survival tools such as social media and social networking to embrace their users - deliver user generated content and promote transparancey both among users and the company.   This in term gives greater control over the brand to users themselves.  So what's a corporate brand champion to do?  Get with the program and ensure that you have a rich community to rely upon to evangelize and "manage" the brand.   The notion of brand management is radically changing now and forever.  Companies that don't adopt are in evolutionary peril.

The successful enterprises will also be aggressive in networking with other online destinations which together make up the information and application needs of online consumers/users.  Why? Because users have moved to a Best of Breed information selection mode, powered by Search, content syndication technologies and the associated content aggregation tools.

The next five years should be in interesting.